Social Media Marketing

Project Overview:

Collaborate closely with a real estate agent, from CANVAS Real Estate, to execute strategic social media campaigns and enhance his online presence
Manage and curate content across multiple social media platforms (Instagram, Facebook, LinkedIn, YouTube)
Record and edit engaging video content for Instagram and Facebook Reels
Implement paid advertising Facebook campaigns to boost property visibility and generate inquiries
Utilize Meta Business Suite and Metricool to schedule posts strategically, optimizing post times for maximum reach and engagement

Purpose:

Increase brand awareness in the South Florida real estate market, positioning my client as a trusted and knowledgeable real estate professional
Implement targeted social media strategies to generate high-quality leads and inquiries from potential buyers and sellers, resulting in overall success and growth for my client’s business

Software Used:

Instagram & Facebook Reels

I had the opportunity to create a video for Instagram and Facebook reels to showcase my client’s new property listing
The video provided our target audience with a visually engaging virtual tour of a new rental property in Tamarac, Florida
I handled the entire production process, from recording footage to editing the final video, ensuring it met my client’s objectives
This video generated high engagement, including 669 plays, 102 likes, 8 comments, and reached 512 unique accounts on Instagram
As a result of the video’s success and the effective promotion of the property on social media, my client was able to rent out the property quickly

I had the pleasure of editing a captivating video for my client’s company holiday party
Using the footage provided by my client and his wife, I curated a video to highlight the memorable moments of the event
It was designed to offer our audience a glimpse into the personal life of the real estate agent, fostering deeper connections with his audience on social media platforms
This video generated impressive engagement metrics, including 431 plays, 108 likes, 38 comments, and reached 395 unique accounts on Instagram
By showcasing my client’s personal moments, this video helped strengthen his connection with his audience and enhance his online presence

I had the privilege of editing a captivating virtual property tour video for my client’s new listing in Fort Lauderdale
I seamlessly combined the clips provided by my client and added a voiceover in Spanish (with the realtor speaking), as well as subtitles in both English and Spanish to meet the needs of his diverse audience
Our goal was to better connect with the Spanish-speaking audience that the realtor serves, as he caters to both communities in South Florida
This video was posted on YouTube as part of my strategy to grow our YouTube presence
Despite being in the early stages of growing my client’s YouTube channel, the initial performance metrics are promising, with 102 impressions, a 3.9% impressions click-through rate, and 12 views
As we continue to refine our content strategy and expand our reach, we anticipate further growth and success in leveraging YouTube as a marketing platform for my client’s real estate business

Project Overview:

Digital Marketing Intern at Debt.com and Consolidated Credit, established credit counseling service providers
Crafted compelling content in Spanish using Canva
Strategically scheduled posts for various social media platforms, including Instagram, Facebook, and Pinterest, for both Debt.com and Consolidated Credit

Purpose:

Enhance the online presence of Debt.com and Consolidated Credit among the Spanish-speaking community in the United States
Increase brand visibility, engagement, and drive traffic to the companies’ websites
Position both companies as trusted resources in the Spanish-speaking community for financial education and credit counseling services

Software Used:

I was tasked with creating a comprehensive carousel post. This post aimed to guide students through the application process for Debt.com’s scholarship program for Hispanic students
Each of the seven images in the carousel post was carefully designed to convey specific instructions and key information related to the scholarship application process
The primary goal of this post was to simplify the scholarship application process for Hispanic students and encourage them to take advantage of the available opportunities for financial assistance
The post was shared on both Instagram and Facebook to reach a broader audience
The carousel post obtained positive engagement and feedback from viewers

I used Canva to create a compelling post to encourage audience participation in our online survey
We aimed to incentivize viewers to participate by offering them the opportunity to enter a $150 gift card giveaway after they completed the survey
The video was designed as a text-based reel, featuring visually engaging graphics and concise text to convey the message more effectively

I designed text-based Instagram and Facebook stories to educate and inform our audience about different financial topics, in this case, the four key components of a budget
I utilized the “Animation” tool within Canva to make the text and graphics dynamically appear on the screen
I included a swipe-up link to drive traffic to our website and provide our viewers with additional information on the topics discussed in the stories
By providing valuable content and a clear call to action, we aimed to increase engagement and provide additional resources to our audience